Karl Lagerfeld stands for fashion, Ina Maria Schmid for nail design. Both are world-famous brands and iconic figures at the same time – brilliant, spacy, sensitive and perfectionistic. The worldwide nail industry envies Ina Maria Schmid because of her variety of ideas, motivation, technical prominence and her unchallenged competence.

The woman with flair for a realistic fairy tale and indescribable passion for the nail industry counts to the most wanted and most competent nail celebrities in the world nowadays.

THE HISTORY:
It all began in 1979, as Ina Maria Schmid was faced with the matter of nail cosmetics in the U.S. Two years later she opened up her own nail design studio in Austria and won the first Austrian Championship crown in nail design already in 1987.

At the end of the 80ies she started the nail design education with a clear concept in Austria; shortly after in all other countries and helped thousands of people to gain ground in that industry and become successful entrepreneurs and competitors.

She revolutionized the evaluation system at all the championships in Europe and therewith created an objective basis that really the best could and can win. With this system the mistrust of the competitors was eliminated and the championships gain a bigger and bigger hype.

All known competitors started their carrier with Ina Maria Schmid. Above all she made the successful Tom Holcomb from the U.S. to an European superstar, as well.

She also gave her work experience of 23 years to many people and also to Christian Cesar and made him to one of the most successful nail designers in Europe. In the year 2002 she founded in his honor with IMS Europe (stands for the initial Ina Maria Schmid) the highly triumphant product line "Cesars Secrets International".

THE MOST TRIUMPHANT PRODUCT LINE:
The World Championship, 14 European Championships continuous order, 45 State Championships as well as hundreds of second and third places make Cesars Secrets to the most triumphant product line in Europe and this is the irrefragable evidence for the quality and the know-who which stands behind.

THE PRODUCT:
Package and presentation of the products as well as the content are unique and exclusive. Different colored designer cans for each kind of gel or powder show the love for the product.

Cesars Secrets International is one of less product lines which decree the EU required safety evaluations and that is why the company is allowed to trade with it.

" From nail designer to nail designer" is the recipe for success and makes the huge difference to other companies. Ina Maria Schmid: "Others do what they can, we can what we do".

NETWORK:
Ina Maria Schmid revolutionized the nail industry with her perfection and strength of purpose. She founded in 10 European countries so called „Nail Academies“ and brought them under the umbrella organization „European Nail Academy" in the year 2001. 2004 the foundation of the European Federal Association for nail designer, called „European Nail Association“ followed.

AWARDS:
In the year 2006 Ina Maria Schmid was invested as "Kommerzialrat" from the Austrian Federal President. This title marks the highest economic award in Austria. Therefore Ina Maria Schmid is the youngest woman with this title.